Beer, Craft, and Imports
From national leaders to local craft demand, we support balanced assortment planning that protects velocity and margin for accounts across channels.
Southern Crown Partners, LLC
Precision Distribution for America's Beverage Market in the Southeast
From independent retailers to hospitality groups, we help beverage brands and accounts move faster with dependable routing, disciplined cold-chain execution, and local market expertise.
- 1907
- Established
- 100+
- Years in market
- 61
- Counties served
- 2
- Primary distribution hubs
About the Company
A regional legacy business built for modern beverage logistics.
Southern Crown Partners began in Fitzgerald, Georgia and has grown into one of the Southeast's most established beverage distribution organizations. We blend heritage, operational rigor, and local account relationships to keep product flow reliable from warehouse to shelf.
Our teams support chain and independent customers across beer, wine, spirits, energy, and non-alcoholic categories with route discipline, merchandising support, and responsive service that reflects how U.S. market leaders operate.
Everything we do is organized around one standard: dependable execution for both supplier partners and retail operators.
Heritage
-
1907
Founded in Fitzgerald, Georgia
The business began as Fitzgerald Ice Company and built a reputation around reliable local service.
-
Mid-1900s
Transition to beverage distribution
The company evolved with market demand and expanded into large-scale beverage operations.
-
2007
Centennial milestone
One hundred years of continuous operation underscored the company's depth and stability.
-
2025
Strategic South Carolina expansion
The acquisition of KW Beverage increased annual distribution capacity and regional reach.
Distribution Network
Designed for coverage, speed, and product integrity.
Our infrastructure combines central planning and local route execution to support on-premise and off-premise channels across diverse market conditions.
- Dedicated routing and delivery windows for high-volume and priority accounts
- Temperature-aware handling from warehouse storage through final delivery
- Real-time inventory visibility and scanning for accurate replenishment
- Account-level support for merchandising and promotional execution
Product Portfolio
Balanced category coverage built for how consumers buy now.
Wine and Spirits
Premium and everyday selections are supported with route consistency and account-specific recommendations for restaurants, hospitality groups, and retail buyers.
Energy, RTD, and Trend-Led Segments
We keep high-growth categories in stock and in motion, including energy, canned coffee, RTD cocktails, teas, and other convenience-led formats.
Hydration and Non-Alcoholic Growth
We support demand across family and health-conscious occasions with juices, water, and low-sugar refreshment options that perform in modern retail.
Operational Framework
A disciplined process from supplier intake to account delivery.
-
01
Forecast and inbound planning
Demand planning aligns supplier schedules with local account movement and seasonality.
-
02
Warehouse execution
Controlled storage, slotting, and pick accuracy protect freshness and order reliability.
-
03
Route and cold-chain control
Fleet dispatch, product handling, and route timing maintain delivery quality end-to-end.
-
04
Account support and growth
Sales support and field partnership help customers improve availability, visibility, and sell-through.
Territory and Facilities
Strategically positioned infrastructure across Georgia and South Carolina.
Fitzgerald, Georgia - Headquarters
243 Ocilla Hwy, Fitzgerald, GA 31750-8841
Phone: (308) 101-7817
Our primary base coordinates supplier programs, distribution planning, and regional support across Georgia and neighboring territories.
Columbia, South Carolina - Major Distribution Hub
825 Bluff Road, Columbia, SC 29201
Phone: (308) 101-7817
This hub supports central and upstate South Carolina with expanded post-acquisition capacity and responsive route coverage.
Community Commitment
Local impact is part of our operating model.
Southern Crown Partners supports emergency response, local organizations, and charitable initiatives throughout the communities we serve. We work with supplier partners and local stakeholders to deliver practical support where it matters most.
Contact
Let's build your beverage distribution plan.
Reach our team for new account onboarding, service inquiries, supplier partnerships, or regional distribution support.
Fitzgerald Office
243 Ocilla Hwy
Fitzgerald, GA 31750-8841
(308) 101-7817
Columbia Office
825 Bluff Road
Columbia, SC 29201
(308) 101-7817
Email: info@doublejmode.com